Tuesday, 15 July 2008

game over as game on sets a new world record

Melbourne's Australian Centre for the Moving Image (ACMI) has set a new world record for attendance at its international winter blockbuster exhibition, Game On, breaking the previous figure held by Chicago's Science and Industry Museum.

The largest ever exhibition dedicated to the past, present and future of videogames closed at ACMI on Sunday night drawing bigger crowds than those before it, including major cultural centres in Helsinki, Chicago, Tel Aviv, Hong Kong and London.

ACMI Director Tony Sweeney, said the new world record attendance for Game On of 129,372 is an outstanding achievement for ACMI and Melbourne.

"It is truly remarkable because just like with our Pixar blockbuster last year, we've achieved here in Melbourne the highest visitation for Game On of its entire run across all past international venues," Tony said. "The previous highest was in Chicago, a city three times Melbourne's size, and it ran for 3 months longer than ours, plus we attracted 30,000 more people than its recent London appearance".

Since opening the doors at ACMI in March, Game On has also drawn record crowds for associated public, education and film programs of 19,479, bringing the total number of audience engagement for the exhibition and complementary programming to 148,851. This figure includes student/schools visitation of 9,431.

Game On is the second major paid-entry exhibition to be staged at ACMI in the last year that has drawn a 100,000+ crowd, the first being Pixar: 20 Years of Animation, presented as part of the Melbourne Winter Masterpieces 2007 series.

After its blockbuster run, the battle scarred 125+ videogames from Game On are being packed away to make way for ACMI's next major international exhibition, the visual arts and cinema-focused Correspondences: Victor Erice & Abbas Kiarostami.

Exploring the work of two acclaimed filmmakers, Iranian Abbas Kiarostami and Spaniard Victor Erice, the exhibition demonstrates the shared humanity, humour, and artistic practice of the two directors through a collection of film, video, photography and painting.

Correspondences: Victor Erice & Abbas Kiarostami opens at ACMI on Thursday 21 August 2008.

Further information

Matthew Hurst
Communications Coordinator
[direct phone] 61 3 8663 2475 [fax] 61 3 8663 2498 [mobile] 0434 603 655
[email] matthew.hurst@email.com  
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