artist(s): Josh On
country of origin: USA
technology: Flash MX/PHP/MySQL
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Graphically explore the web of connections between the individuals serving on boards of the USA's top 500 companies. Make your own map of annotated connections or comment on those of others. They Rule uses research and investigation as a mode of play, play that offers frightening insight into the concentration of power in the most powerful country in the world.
They Rule aims to provide a glimpse of some of the relationships of the US ruling class. It takes as its focus the boards of some of the most powerful US companies, which share many of the same directors. It allows you to view the networks that exist between over 500 boards and reveals that many of board members sit on more than one of America's most powerful 100 boards and other boards beyond. The web of influence and power that the graphic interface reveals offers frightening insight about the concentration of power in America.
Although not a game, They Rule offers research and investigation as a mode of play. Users can browse the interlocking directories, run searches on the boards and companies, save a map of connections complete with their annotations and email links to these maps to others.