Tuesday, 5 February 2008

partners pile on for game on

The Australian Centre for the Moving Image (ACMI) has announced a suite of Australian and international corporate partners for its upcoming international blockbuster exhibition, Game On.

ACMI Marketing and Communications Director, Elly Bloom, said heading the list of major partners is Nintendo, which has signed on as Principal Partner for Game On, the world's largest exhibition dedicated to over 40 years of video games and gaming.

Game On traces the technology behind the incredible pace of development in computer game production over almost five decades and gives audiences a thrilling hands-on experience to explore how games and gaming has evolved into a massive billion-dollar industry of today.

'At ACMI, we recognise the value of working with like minded individuals and organisations that, like us, are committed to delivering world-class experiences to their customers,' Elly said. 'In bringing this exclusive Australian exhibition to Melbourne, ACMI is proud to be working with our presenting partners to provide thousands of visitors with an opportunity to play their way through the history of video games'.

In addition to welcoming Nintendo on board as Principal Partner for Game On, ACMI continues its successful partnership relationship with BigPond, ACMI's Major Partner - Games, as an official exhibition partner, along with an impressive line-up of Australia's leading corporate names, including:

Barbican Gallery, London (The Barbican Gallery, London, is the originating curator of Game On and is the Exhibition Touring Agent)
State Government of Victoria
The Westin Melbourne
Yarra Trams
The Herald Sun
Channel Nine

'As the home of screen culture in Australia, we're excited to welcome on board some of Australia's best known household names to bring this exciting and exclusive exhibition to Melbourne,' Elly said.

Following it's most successful year in 2007, including attracting a record breaking 165,000 to the Melbourne Winter Masterpieces Australian exclusive exhibition, Pixar: 20 Years of Animation, ACMI is preparing to deliver a landmark international gallery in 08/09 celebrating more than a century of the moving image history.

Game On, Australian Centre for the Moving Image, Federation Square, Flinders Street, Melbourne, 6 March to 13 July 2008. More information at

Further information

Claire Butler
Communications Coordinator
[direct phone] 61 3 8663 2415 [fax] 61 3 8663 2498 [mobile] 0434 603 654
[email] claire.butler@acmi.net.au  
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