ACMI presents

Audience Lab: Videogames

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“Getting feedback from ACMI's audience was vital in finishing 'The Gardens Between'”

Got a videogame in production? Looking for the research that'll help you make those key decisions? If so, you're invited to be a part of our pilot games audience testing program.

During October and November, we're inviting game makers, developers, studios and individual creators to exhibit their games and gather audience feedback at ACMI.

In addition to free use of the space, the Audience Lab program includes:

  • A workshop on experience design for testing, and how to get the most mileage out of your research
  • Operational support for your staff on the testing day
  • Marketing support for the testing days  

Keen to be involved?

Participating developers will need to provide:

  • A videogame concept, build or prototype to ‘exhibit’ for audience testing (ideally something to play-test, or otherwise some way to contribute to a concept)
  • Any hardware or software required for testing
  • Any conceptual materials required for testing
  • A person or a couple of people to help out with testing on the day
  • Promotion of their involvement in the event to audiences and stakeholders

Expressions of interest close 9am Monday 17 September

Testing will take place on 20 October, 10 November, and 25 November. Places still available for dates in November.

For enquiries, contact audiencelab@acmi.net.au

Apply for the Audience Lab: Videogames program

About ACMI and the Audience Lab

ACMI has a long history of exhibiting videogames (Code Breakers, Game On, Game Masters), hosting games launches from AAA heavyweights like DOOM and Prey (Bethesda) to indie darlings such as Enter the Gungeon (Devolver). Local studio The Voxel Agents recently completed their final round of user testing and QA for their upcoming title The Gardens Between here at ACMI. We are also the home to many events throughout Melbourne International Games Week and are proud to play host to festivals including Freeplay.

ACMI’s Audience Lab connects local makers, developers, creatives and researchers with a wide range of audiences and provides unique opportunities to test emerging digital products and help shape and inform their further development. ACMI attracts an average of six thousand daily weekend visitors, from a range of backgrounds and across multiple ages and with different literacies, expertise and interests.