Marketing Coordinator
Marketing & Development
Organisational Environment
A globally unique cultural institution located at the heart of Melbourne's iconic Federation Square, ACMI celebrates, explores and promotes the cultural and creative richness of the moving image in all its forms.
Through a vibrant annual calendar of award-winning exhibitions, film, festivals, live events, creative workshops, education programs and Collection resources, ACMI provides a wide diversity of audiences with an unsurpassed range of ways to engage with the moving image. As one of Victoria's major cultural, tourism and learning attractions, and a national centre of screen culture debate and innovation, ACMI has an international reputation as one of the world's leading moving image centres.
This reputation has been further enhanced in September 2009 with the opening of a suite of new content offers and facilities. This includes a major world-first, free-of-charge permanent gallery, Screen Worlds, that charts the history and future directions of the moving image in all its forms - film, television, videogames and digital culture. This is one of the most exciting and ambitious arts and film projects in Australia, and has already made a major mark on the international stage.
The Australian Mediatheque is a significant new partnership between ACMI and the National Film and Sound Archive (NFSA). The Australian Mediatheque is a unique national cultural resource centre providing public access to a wealth of Australian and international screen culture history, spanning film, television, digital culture, video art and sound materials.
ACMI operates as an innovative, dynamic, performance-orientated cultural business, self-directed though within the Victorian public sector. ACMI seeks to nurture an entrepreneurial team spirit delivering varied cultural, creative and performance aims. In an environment of hard-working but passionate enthusiasm for our subject-matter and audiences, ACMI aims to provide rich opportunities for staff and organisational interests to thrive.
The Role
The Marketing & Development Group leads ACMI's communications, marketing, audience research, web content and design. It plays a crucial role in developing and managing ACMI's commercial business, relationships with partners and sponsors, and memberships. It drives the management of ACMI's brand and identity, corporate reputation, public positioning and profile as well as internal communications activity.
Reporting to the Marketing Manager, the Marketing Coordinator will play a leading role in the development and implementation of marketing activities that grow the audiences and reputation of ACMI.
Key Responsibilities
- Develop, coordinate and implement marketing collateral, advertising and signage.
- Develop marketing strategies and campaigns for specific projects, including monitoring budgets, timelines, performance and research.
- Write and edit promotional copy for a wide range of marketing channels including ACMI's e newsletter, print publications and press advertising.
- Negotiate and coordinate promotional partnerships and cost effective direct and niche promotions to drive visitation and increase attendance.
- Conceive and coordinate direct mail and distribution activities to build audiences for specific programs.
- Conceive and coordinate data collection initiatives including competitions and incentives to build customer networks.
- Contribute to marketing planning and the evaluation of marketing activities. In addition contribute to the development and implementation of online marketing initiatives.
Key Selection Criteria
- A tertiary qualification in marketing and/or substantial relevant work experience delivering marketing activities, preferably within an arts/entertainment context.
- Excellent work organisation skills with the capacity to autonomously lead projects as well as being part of the broader marketing and communications team, and the ability to determine priorities in order to successfully manage simultaneous projects on time and budget.
- Demonstrated experience developing and implementing successful marketing campaigns, and evidence of good conceptual and analytical skills.
- Excellent communication and interpersonal skills with a demonstrated capacity to liaise effectively with a range of internal stakeholders and external contacts, and the confidence to build, negotiate and maintain successful promotional partnerships.
- Demonstrated copywriting and editing skills, with the ability to create engaging and authoritative copy for a wide range of marketing materials with a sense of style, wit and flair. The ability to write for different audiences and for both online and print publication.
- Demonstrated knowledge and experience in dealing with marketing services providers, including designers, printers and direct marketing suppliers, and familiarity with advertising planning and media booking conventions.
- A sound understanding of e-marketing strategies and online marketing channels and the ability to keep up-to-date with emergent technologies impacting marketing communications.
Notes
- This Grade 3 position is offered on a full time on-going basis with a salary in the range $51 818 to $62 917 per annum plus statutory superannuation. Salary advancement is by progression assessment.
- Principal terms and conditions of employment are as prescribed in the Australian Centre for the Moving Image Enterprise Agreement 2009-2011.
- The Code of Conduct for Victorian Public Sector Employees applies to all staff; the successful applicant will be required to comply with the provisions of ACMI's Financial Code of Practice.
- Employment is subject to both evidence of the right to work in Australia and a satisfactory National Police Records Check, the results of which are limited to their relevance to the type of employment, and does not take into account a spent criminal conviction.
- Any intellectual property and/or copyright invented or created by an ACMI employee remains the property of ACMI unless otherwise agreed in writing between the employee and ACMI.
- ACMI employees are required to take all reasonable and necessary precautions to maintain the confidentiality of information regarding ACMI's business, operations and systems, financial affairs and structures and prevent its disclosure except when that information has entered the public domain.
- ACMI is an equal opportunity employer and actively encourages diversity in the workforce.
- ACMI at Federation Square operates on a 7 day a week basis. As such the successful applicant may be required to be in attendance at times other than those prescribed as the ordinary hours of work.
- As ACMI evolves to meet changing needs, so will the roles required of its staff. Accordingly, staff and applicants should be aware that this document might not necessarily represent the full role that the occupant will perform in the long term. This document is intended to provide an overview of the incumbent's role at the date of advertisement. In addition to this document, the specifics of the incumbent's role will be described in the local work area and project plans, and in performance plans developed in conjunction with the relevant supervisor as part of ACMI's performance management process.
- ACMI takes a responsible view of Occupational Health and Safety and all employees are expected to take reasonable care for their own health and safety and of others affected by their actions at work.
Applications Close: Tuesday, March 09, 2010
Applications must address the Key Selection Criteria and can be submitted together with a brief resume - as one attachment - to:
Human Resources
ACMI
PO Box 14
Flinders Lane
Victoria 8009
Email recruitment@acmi.net.au (preferred)
Please note ACMI will contact all applicants in regards to an outcome once shortlisting is complete. The length of time taken to shortlist varies depending on the volume of applications.
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