When creating films, campaign tactics like lobbying of government officials or petition drives have become all the rage, in part because the results of these efforts are easy to measure. The rise of big data has made the demand for impact metrics all but impossible to avoid for filmmakers seeking funding. But does any of this actually constitute positive social change?
Borderline Media’s Jennifer MacArthur (Borderline Media, US) explores pre-existing, alternative and difficult to measure methods of change, and how they might inform a bigger picture idea of "impact".