Wednesday, 10 December 2008


che guevera
Photo: Alberto Korda. UCR/California Museum of Photography

To coincide with the 50th anniversary of the Cuban Revolution to the day, the Australian Centre for the Moving Image (ACMI) is bringing you the Australian Premiere of Chevolution.

On January 1st, 1959, United States proxy ruler General Fulgencio Batista was overthrown by rebel forces led by Fidel Castro and Ernesto "Che" Guevera. A year later Cuban photographer Alberto "Korda" Díaz took a photo of Guevara during a mass funeral. Discover how this one portrait has been used to signify, propagate and market revolutions across the globe.

ACMI Film Programmer, Amree Hewitt feels that the film will have instant appeal for anyone who is interested in any one of a number of subjects including anthropology, history, politics, economics, marketing, design, popular culture and fashion.

"It is quite fascinating how one photo of Che Guevara, taken in a moment of national mourning, has become a disembodied, everlasting icon for everything and nothing - arguably making him the most famous unknown person in the contemporary world. Investigating the man and his image, the latter having travelled far beyond his existence, this documentary is an intriguing look at the machinations of history and consumer/popular culture."

In Chevolution, directors Trisha Ziff and Luis Lopez delve deep into the ethics and aesthetics of appropriation, investigating how the enduring symbol of Cuba's revolution skyrocketed to fame and was ultimately devoured by its own worst enemy: capitalism. 

History conspired to enable this dynamic portrait to explode on to the world scene in 1968 throughout Europe and Latin America, when it became an international symbol of protest and dissent. In the last decade, with the establishment of the Internet, the image has once again travelled the globe in many forms. From protest to commerce, it is constantly transformed and reinvented. It is considered to be the most reproduced image in the history of photography.

The film is the story of how a 'lucky snap' of Che Guevara became a global icon, selling T-shirts to counterculture, in this investigation of the man, his photographer and a world in love with an image.

Featuring Antonio Banderas, Gael García Bernal, Gerry Adams, Tom Morello, José A. Figueroa, Jimmy Smith, Darrel Couturier, Jonathan Green, Prof. David Kunzle, Jon Lee Anderson & others, Chevolution is the fascinating journey behind the most reproduced photograph in history and what it represents.

Chevolution premieres at ACMI on Thu 1 Jan 7pm, Fri 2 Jan 7pm, Sat 3 Jan 7pm, Sun 4 Jan 5.30pm, 2009.

For more information click here

Further information

Lior Albeck-Ripka
Communications Coordinator
[direct phone] 61 3 8663 2475 [fax] 61 3 8663 2498 [mobile] 0434 603 655

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