Friday, 25 May 2007

game on, the world's biggest celebration of video games heads to acmi in melbourne in 2008

Gamers will converge on Melbourne in March 2008 to experience Game On, the world's largest and most comprehensive exhibition dedicated to the history and future of video games and gaming, presented exclusively in Australia at the Australian Centre for the Moving Image (ACMI).

Game On traces the technology behind the incredible pace of development in game production over the last 35 years and gives audiences a thrilling hands-on experience to explore how games and gaming has evolved into a massive billion-dollar industry of today.    

ACMI Director, Tony Sweeney said ACMI is committed to bringing world class moving image culture to Melbourne, and as the only cultural institution in Australia with a dedicated exhibition space for videogames (the Games Lab), Game On is a perfect fit.    

'With the exponential growth in popularity over 35 years, videogames have become a major cultural reference point in our society, an integral part of today's kaleidoscopic whirlpool of pop culture capable of invoking misty-eyed nostalgia as well as feeding off and influencing other creative forms such as movies, music, television,' Tony said.    

'For many people playing Space Invaders or Pac Man in arcades, plugging in their first Atari, or buying a hand held game like Donkey Kong was as significant an experience as buying their first record or seeing Star Wars at the drive in'.    

Since being launched at the Barbican Art Gallery in London in 2002, Game On has toured to United States, Europe and Asia and has proven to be a smash hit amongst gaming fans, kids and adults alike. Presented as a totally interactive experience, the exhibition is pure fun for the dedicated gamer and first time novice alike.    

'Its broader cultural significance aside, it's the total interactive nature of Game On that has made it such a word of mouth hit everywhere its been shown,' Tony said. 'Where else in the world can you see and experience over 120 of the most famous video games ever made in the one space'.    

Game On traces the development of video games from the very first -Space Wars (1962), to arcade classics such as Space Invaders, Pong, and Asteroids, through to consoles and pc games (dating back to the age of the Commodore 64) and to today's mega-franchises developed for the Xbox and PlayStation as well as future developments such as handless and online platforms.
Originally curated by Conrad Bodman (ACMI's new Head of Exhibitions) and Lucien King for the Barbican Art Gallery, the exhibition draws on game culture, and looks at the influence of video games in music and film, and the impact of particular film genres such as anime and comic genres such as manga.    

Game On exhibits at ACMI March until July 2008.

Further information

Claire Butler
Communications Coordinator
[direct phone] 61 3 8663 2415 [fax] 61 3 8663 2498 [mobile] 0434 603 654
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