Monday, 20 August 2007

project to create landmark gallery commences

Tony Sweeney, Director, Australian Centre for the Moving Image (ACMI) today said the collaboration between London's Ab Rogers Design and Melbourne's Denton Corker Marshall (DCM) to deliver a new gallery for ACMI would create a cultural landmark for Victoria.

Ab Rogers Design with DCM has won the international tender to design the multi-million dollar project, which will feature a permanent exhibition dedicated to the history and future of the moving image.

The tender drew widespread interest from the world's leading exhibition designers, attracting submissions from Australia, the United States and Europe, with the combination of fresh ideas, passion and experience in the Ab Rogers/DCM proposal being a standout.

'Ab is fresh, vibrant and even playful in his approach to design, and produces sophisticated yet highly engaging gallery environments.  He crafts space, materials, textures, colour, artefacts and striking imagery in atmospheric ways that reflect the fluid nature of the moving image,' Tony said. 'His inventive approach to finding a powerful blend of form and content in gallery design convinced us he was the right person to help realise our ambition to create a truly unique gallery for the 21st century.'

The gallery will offer a free permanent exhibition celebrating the moving image in all its forms - film, television, games and new media. It will encompass the entire ground floor of ACMI, creating an interactive, immersive and exciting exhibition targeting families, tourists and the education sector.

Ab Rogers said he was excited to be working with ACMI on such a significant cultural project for Melbourne.

'We love to work with people who share our passion and excitement for creating vibrant cultural spaces that genuinely engage audiences in ways that offer extraordinary experiences rather than the everyday,' Ab said. 'We approach each project with a desire to bring life to objects and spaces, making them responsive rather than passive, and we create spaces that are playful and serious, sensual and functional, poetic and pragmatic'.

Ab Rogers Design has delivered cultural projects for the Tate Modern (London), Victoria and Albert Museum (London), Science Museum (London) and Centre Pompidou (Paris). DCM is recognised for its landmark major projects including the Melbourne Museum, Melbourne Exhibition Centre and the Melbourne Gateway.

The new ACMI exhibition will document the important and varied contributions of Australians to the evolution of the moving image, and examine how Australians consume and experience the moving image in its diverse forms.

'The moving image is all around, permeating our daily lives. In this new gallery, we'll be taking the familiar and making it unfamiliar, offering audiences an outstanding visitor experience that challenges, surprises and entertains in a gallery space of truly world-class design,' Tony said.

The project is being supported by the Victorian Government.

Further information

Claire Butler
Communications Coordinator
[direct phone] 61 3 8663 2415 [fax] 61 3 8663 2498 [mobile] 0434 603 654
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