Monday, 30 June 2008

melbourne high scores as game on hits 100,000 visitors

The Australian Centre for the Moving Image (ACMI) is celebrating today after reaching the 100,000 visitor milestone for its Australian exclusive exhibition, Game On.

The first ever exhibition dedicated to the past, present and future of videogames - the world's fastest growing form of popular entertainment - has become the second major international exhibition at ACMI to smash the 100,000 visitor barrier (the first being Pixar: 20 Years of Animation in 2007, with a total audience of 165,000).

Having already surpassed projected attendance targets and with a busy closing two weeks expected over the July school holiday peak, ACMI Director Tony Sweeny said the success of the exhibition during its Melbourne appearance is nothing short of fantastic.

'It is always a thrill when Melbourne embraces moving image art through our exhibitions, and they've embraced it in droves through Game On,' he said. 'Melburnians have helped ACMI smash through the attendance record for the exhibition in its home town of London, and with a busy couple of weeks expected ahead we may even nudge the all time record held by Chicago'.

Displaying '70s arcade era hits side by side with today's latest console technology, the exhibition highlights the rapid technological advancements that drive the now billion dollar industry since its inception over 40 years ago. Original illustrations by Mario creator Shigeru Miyamoto and concept sketches behind classics like Tomb Raider and Grand Theft Auto provide some unique insight into the creative process of game development. Rarely-seen consoles, controllers, arcade machines, packaging and collectables are brought together in a showcase of game history like no other.

'If you compare the classic arcade hit Pong from 1972 to the latest offerings on the Xbox, Wii or Playstation, the advancements are nothing short of phenomenal,' Tony said. 'The ubiquitous nature of videogames as a powerful and dominant form of contemporary culture is equally as astonishing'.

Official attendance for Game On at ACMI at close of business Sunday 29 June was 100,911. The Science Museum in London (with a population of over 12 million people) attracted 99,500 in 2007.

'Game On has toured the world to many major international cities. So far, the exhibition has proved more popular in Melbourne than appearances in London, Helsinki, Edinburgh, Tel Aviv, Hong Kong, San Jose and Seattle, and by as much as double in some cities,' Tony said.

Its game over for Game On next Sunday, July 13.

Further information

Matthew Hurst
Communications Coordinator
[direct phone] 61 3 8663 2475 [fax] 61 3 8663 2498 [mobile] 0434 603 655
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