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| Just for Kicks |
In case you haven't noticed, athletic footwear has long since evolved from mere jock tread cushion into the de facto apparel of choice for an entire generation.
This fast-paced documentary traces the evolution of sneakers, beginning with their early adoption by style warriors in the streets and ghettos of 1970s New York City.
From Run-DMC's role in catapulting Adidas into the consciousness of global youth culture, to Nike's visionary marketing strategies targeting urban populations worldwide,
Just For Kicks turns interviews with sneaker freaks, musical legends, break-dancing greats and the designers and marketers of the products themselves into an entertaining exposition on the history of the world's most popular form of footwear.
Lisa Leone will be a guest of the festival. Australian Premiere!
