setting the scene poster competition: judges' comments
Alexander Strang, Product & Licensing Manager, Madman Films and Directors Suite
"The entries were all of a very high standard and I was particularly impressed at the variety of interpretations received. Many of the entrants grasped the regular requirements for a commercially visible film poster, or 'key art' as we call it-taglines, cast and pithy quotes for example. These elements relate to each of the four genres differently: a tagline is probably the most important for the horror film (and particularly a sequel), and we saw a huge variety of great taglines for Basement Blade 2 (I particularly liked "Don't Go Down There", and "Some People Fall Apart, Others Are Torn"); but cast and quotes are more appropriate for a drama, and again a number of the entries for Scarlett Manor displayed an awareness of this. Overall, the amount of creativity out there was amazing, and it was a very difficult job trying to whittle down such high quality submissions to just a few."
Richard Sowada, Head of Film Programs, ACMI
"One of the pleasures of this competition was looking at the enormous variety of interpretations of the suggested titles ... I don't mind saying that it was also sometimes a little disturbing - and those of you who submitted Basement Blade 2 ... you know who you are and are currently under surveillance! What was impressive though was the detail and multiple layers in almost all of the posters submitted. It's not easy and there is a science behind them which was captured across the board. The ones selected though really had clearly identified audience, a sense of tradition and really understood the 'hierarchy' which is crucial."
Elly Bloom, Marketing and Communications Director, ACMI
"We love a good competition at ACMI, and we are always thrilled at the effort that our fans put in when we ask them to get creative. The entries for the Setting the Scene poster competition showed a strong awareness of the conventions of the film poster. Many of my favourites combined such visual clichés - the power of which should never be underestimated - with clever references to the important role that production design plays in the world of the silver screen. And as far as the winner goes, well, let's just say that I can't wait to see Basement Blade 2. It's probably not the first time that the poster and tagline have been developed in advance of the movie itself . but to skip straight to the sequel is marketing genius!"
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