Fashion on Film 2018 ACMI and MELBOURNE FASHION WEEK present

We Margiela

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“For fashion lovers 'We Margiela' is a party.”

For the first time, co-founder Jenny Meirens and the members of the creative team that stood at the heart of the house talk extensively about the creative processes and unique philosophies of Maison Martin Margiela. Their stories, told through detailed and intimate interviews, offer unprecedented insight into the genesis and unravelling of one of the most influential fashion houses of our time.

We Margiela investigates the legacy of the Maison and its relevance for fashion and authorship today. The house was run based on strong gut-feelings and a deep commitment to taking creative risks. As co-founder Meirens states: ‘When you want to please others and everyone, you will get nowhere. I think you have to diversify yourself from others. In the long run, it will give you the freedom not to answer to the system.’

In the end, Maison Martin Margiela, was one of the earliest contemporary avant-garde fashion houses to succumb to the pressure of financial growth. After the selling of the house, both founders retired almost immediately from public life. Employees and aficionados were left disillusioned. Meirens and Margiela never spoke to one another again.

Released following the death of co-founder Jenny Meirens, the documentary provides unique access to a woman who was unknown to many, yet played a vital role in the creation of the house, its approach and style.

Australian premiere. Exclusive to ACMI.