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About character development

“You take people, you put them on a journey, you give them peril, you find out who they really are.” – Joss Whedon

Characters come to life on our screens in all shapes and forms; the extraordinary culmination of creative input from directors, writers, voice actors, visual development artists, animators, effects artists, costume designers and more. Collaborating to create personalities that are at different times playful, humorous, unsettling, charming, menacing and poignant, these incredible teams develop, design and enliven characters to whom we feel connected and drawn.

Striving to achieve authenticity and believability across both the real and the imagined, developers use a phenomenal range of traditional and digital tools to enable us to better relate to a story’s leading and secondary characters. From the subtlest of facial expressions and postures to the boldest of accents and gestures, a remarkable artistry is used to take each persona from rough pencil sketch to the magic and fullness of story, sound and scene.  

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