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About visual effects

"Today, with visual effects, everything is possible. If it can be imagined, it can be put on screen."  Gabriel Campisi

Most commercial films made today feature at least some Visual Effects (or VFX as they are commonly known). Whether it’s a matte painting, a wire removal or a fully 3D animated feature, CGI (computer generated images) are now as integral to film as cinematography or sound design.

VFX allow filmmakers to tell stories that would otherwise be impossible. Filmmakers choose the expense and difficulty of VFX over shooting live action for a range of reasons, from impossible locations, historical accuracy, danger and scale of the action and for many other practical reasons.

The biggest motivation though, is the power and scope of fantasy that Visual Effects allows.  Filmmakers use VFX to dissolve the boundaries between story and reality. Films such as Gravity (Warner Bros, 2013) allow audiences to be taken on a photo realistic journey in space, where only 20% of the film was created with real actors and set pieces. Since films like the The Matrix (Warner Bros, 1999) shattered our concept of reality in film, Visual Effects artists have continued to reinterpret and expand what is possible in the realm of cinema.

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