Reports & Policies

Privacy Policy

Policy Objective

ACMI respects the privacy of individuals. ACMI will comply with the following legislation:

  • Privacy and Data Protection Act 2014
  • Public Records Act 1973

in the collection, use, storage, provision of access to, amendment of and disposal of personal information.

Personal information is information or an opinion that is recorded in any form, whether true or not, about an individual whose identity is apparent or can reasonably be ascertained.

Any personal information collected by ACMI will only be used for the purposes for which it was collected or as otherwise permitted in accordance with the Information Privacy Principles. We will not disclose your personal information to a third party, including other State institutions and authorities, except if required by law or other regulation, or with your consent.

When does ACMI collect personal information

ACMI will only collect personal information where necessary to undertake our functions as defined by the Film Act 2001 and deliver our services. When we collect personal information, we will take reasonable steps to ensure you are aware of:

i. who is collecting your information (i.e. ACMI) and how to contact us, along with an awareness that you may gain access to your own information,
ii. the purpose for collecting the information,
iii. which individuals or organisations this information would usually be disclosed to (where relevant)
iv. any law that requires the particular information to be collected (where relevant), and
v. the main consequences, if any, if you do not provide the information.

ACMI generally collects personal information where relevant and necessary for the following functions:

  • ticketing
  • visitor feedback and comments, participation in market research and evaluation, education, community programs, public enquiries
  • provision of personalised visitor content
  • collections, research and exhibitions
  • memberships & subscriptions
  • marketing and communications
  • fundraising
  • governance
  • stakeholder management
  • staff and volunteers – recruitment and employment
  • commercial, including online transaction services to purchase goods or services, and general operations
  • via CCTV footage for security purposes

ACMI will collect personal information in a lawful, fair manner. Where practicable and reasonable, personal information will be obtained directly from the individual concerned. If you provide any personal information about another individual as part of a transaction with ACMI eg as part of a grant application, you must ensure that the other individual is informed and has given you their prior consent.

You can access and browse ACMI’s website without disclosing personal information, however to access personalised online content, you will need to provide a valid email address.

Children under 13 years

ACMI does not solicit personal information from children. Visitors under 13 years of age should obtain a parent or guardian’s permission before submitting any personal information to ACMI.

Buying Tickets

ACMI tickets purchased using a credit card online are processed by Windcave Pty Ltd. This company keeps your financial information in a secure location and encrypts your details.

When you buy tickets on ACMI’s website for programs or events run by, or in partnership with, other organisations, you will be given the option to opt-in to hear from this organisation. If you do so, ACMI may provide your personal information to those third party organisations

ACMI does not require that you provide personal information when purchasing a ticket over the counter. In order to better understand our customers, you may be asked for your postcode or information about how you found out about an event. Providing this information is always optional. For certain events and programs tickets may not be available to purchase over the counter.

Using the Lens

ACMI provides all visitors to the ACMI museum at Federation Square with the opportunity to take and use a Lens. The Lens allows visitors to select or ‘collect’ objects and media to watch or play when they get home. In the museum a Lens does not require a visitor to provide any personal information. At home, in order to provide access to view the specific objects and media that a visitor has collected, a visitor is required to create an account by providing a valid email address. This can be any email address that you can receive messages at – including free anonymous email services such as or similar. This email address will be stored in ACMI’s customer database.

Our Customer Database

ACMI maintains a database of customer information in order to promote its programs. This data is stored and managed within Tessitura, a Customer Management and Ticketing system trusted and used by arts organisations around the world and certified to PCI-DSS standards. This data is used for printed mail as well as email. You will only be added to this database if you ask to receive this information. You can opt out of this at any time. To do this, click on the unsubscribe link within each email or newsletter type you have previously subscribed to.

ACMI does not sell or rent its customer database to other businesses. ACMI may, from time to time, provide you with information about third party products and services we think will interest you. In these cases, your personal information is never available to the third party.

ACMI may use de-identified information for evaluation and research purposes, and in some cases, disclose de-identified Information to third parties.

ACMI will not assign to or use unique identifiers for individuals unless it is necessary to carry out one of our functions efficiently or if it is otherwise required by law.

Sharing with Third Parties

As part of providing our services and to fulfil our functions, ACMI uses third party service providers to store and process your personal information. This includes third parties that store data on secure databases outside of Australia.

Examples of third party service providers that ACMI may disclose your personal information to include:

  • Windcave Pty Ltd for the secure processing of online financial transactions. You can view their privacy policy at
  • Universities and academic bodies for research purposes.
  • Typeform for gathering customer enquiries from the website.
  • Jira for managing customer enquiries.
  • Tessitura for customer relationship management.
  • TNEW for ticketing.
  • Wordfly for electronic direct marketing.
  • Google Analytics for measuring and monitoring website performance.

Social media

If you choose to engage with ACMI via social network channels including Twitter, YouTube, Instagram or Facebook you should be aware of the following:

  • Any information you post on social media sites is potentially accessible to anyone else engaging with the same social media.
  • Your individual privacy settings for profiles and accounts on social media networks are your responsibility. ACMI has no control or jurisdiction over these settings.

Website usage measurement

ACMI’s website uses Google Analytics, a web analytics service provided by Google, Inc. (Google).

Google Analytics currently uses cookies, which are text files placed on your computer, to help the website analyse how users use the site. The information generated by the cookie about your use of the

website (including your IP address) will be transmitted to and stored by Google. What Google does with your behavioural data is explained in the Google Privacy Center.

You may block or refuse Google Analytics by selecting the appropriate settings on your browser or using a privacy enhanced browser such as Brave or Tor; however please note that if you do this you may not be able to use the full functionality of this website. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

Cookies & Browser Fingerprinting

This site uses cookies to make your experience of the website easier and more efficient. A cookie is a small data file placed on your hard drive by the web page server. A cookie cannot retrieve any other data from your hard drive, pass on a computer virus, or capture your email address. Note that the cookie will remain on your computer for a period of time as a record for future visits to this website.

You can configure your browser to notify you when you receive a cookie, providing you with the opportunity to either accept or reject it. You can also refuse all cookies by turning them off in your browser or deleting all cookies from your computer if required.

ACMI also recommends using a privacy enhanced browser such as Brave or Tor.

Storage & Security

ACMI uses its best efforts to ensure the personal information we hold is accurate, complete and up-to-date. ACMI relies on individuals to provide accurate and current information, and to notify us when details change.

To protect personal information from misuse, loss or unauthorised access, modification or disclosure, ACMI will provide secure information storage systems and procedures for the management of both physical and electronic information. ACMI is bound by the Victorian Protective Data Security Framework in order to protect personal information. If ACMI transfers personal information outside Victoria we will comply with the legislative requirements relating to trans-border data flows.

Can I access or correct my personal information held by ACMI?

Please contact the ACMI Privacy Officer to discuss any privacy concerns or request access or other changes to the personal information that ACMI may hold about you, on email or call (03) 8663 2200.

Where lawful and reasonable, ACMI will provide individuals with access to the personal or health information we hold about them. If access would infringe upon the privacy of others, or there are other issues with providing access, a formal application under the Freedom of Information Act 1982 may be required.

Please note:

This privacy policy does not extend beyond the ACMI website. ACMI links to other websites. These websites are responsible for their own privacy practices, and you should check those websites for more information about how they will handle your personal information.