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Alexander "Al" Lichtman (April 9, 1888 – February 20, 1958) was a film salesman, occasionally working as a film producer. He was president of United Artists in 1935. He proposed the process of block booking to Adolph Zukor, which became industry standard practice. Variety called him "perhaps the greatest film salesman in the history of the business".
Source: Wikidata , May 2022
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