Marketing magic

NB: This workshop is not open to new bookings

Explore visual engagement and the ways to capture an audience's attention

In this full-day workshop, students explore the ways in which our attention is grabbed visually through digital promotions and advertisements. They will create short content themselves, including a cinemagraph, freeze frame clone effect, and an 'unpacking' stop-motion animation.

Students will:

• discuss the kinds of visual techniques they see in advertising, and social media platforms such as Instagram
• engage in pre-production planning
• produce and edit their own cinemagraphs and freeze frame clone effect
• produce a short stop-motion animation with an 'unpacking' theme
• use professional equipment and software including Final Cut Pro X and Dragonframe

Learning areas and capabilities

Media Arts, Digital Technologies, Critical and Creative Thinking