ACMI FACT 2025 - day 1 audience
Image credit: Matto Lucas
Stories & Ideas

Fri 21 Feb 2025

Keynote - Adrian Hon - FACT 2025 Symposium

Industry
ACMI author icon

ACMI

Your museum of screen culture

The Age of Immersion

Game designer, author, and former CEO and founder of Six to Start (UK)
Introduced by and Q&A by Jini Maxwell (ACMI)
Everything is "immersive" now: theatre, cinema, video games, restaurants, even cocktail bars. Immersive experiences are the fastest-growing form of entertainment – but why? What is it that people are looking for with "immersion", and what are they getting.

View the graphic illustrations by Think in Colour

More recorded talks from the FACT 2025 Symposium