Hosted by Esther Coleman-Hawkins from Media Mentors.
About Alex Wadelton
For the past 20 years Alex Wadelton has been making good ideas for good people. He spearheaded a campaign to create a statue of the most important racial discrimination moment in Australian sporting history – the time indigenous AFL player Nicky Winmar stood up to racist abuse, pointed at the colour of his skin and declared, “I’m black, and I’m proud!”. He has fought back against Australian supermarkets and their short-term plastic promotions with the Future Landfill campaign.
Alex’s new book is The Right-brain Workout (co-authored with advertising and business guru Russel Howcroft). He’s also created international advertising campaigns, raised hundreds of thousands of dollars for a range of charities, and had a bloody good time doing it.
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