Running Free: Sponsorship & Product Placement 101
Wayne's World (1992)

ACMI and Media Mentors Australia present

Sponsorship & Product Placement 101

with executive producer Sonia Harding


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Fri 12 Jun 2020

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Ever wondered how you can fund your program? Are you considering product placement or sponsorship but don't know where to start?

Sonia Harding, Executive Producer of the home improvement TV show Selling Houses Australia', shares her tips and tricks to make it work for you.

Hosted by Esther Coleman-Hawkins from Media Mentors.  

About Sonia Harding

Sonia Harding is the Executive Producer of Selling Houses Australia which is produced by Beyond Productions for Foxtel’s Lifestyle Channel. Sonia has run all but one series of the show since it was commissioned 13 years ago, adapting the original UK format and helping shape the show for Australian viewers. Sonia has also been the showrunner for other lifestyle shows such as Hot Property, the Logie-Award-winning What’s Good for You and Channel Nine’s Renovation Rescue. Before becoming involved in Lifestyle television, Sonia produced a number of medical and science documentaries for the American market.


29 mins


Rewatch the entire discussion on our YouTube channel.


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