The Voice of Agriculture

Australia, c. 1950s

Film
The Voice of Agriculture thumbnail image.

Produced by the Victorian Department of Agriculture, this short film is an advertisement for the radio broadcast “The Voice of Agriculture”. Typical of the (now outdated) representation of gender roles of the time, the film opens with a domestic scene in which the mother of the family is making dinner while her husband discusses farm work. The farmer, who is having trouble with his sheep, calls on professional help from a veterinarian at the Department of Agriculture, who informs him about the radio program “The Voice of Agriculture”, which is designed to help farmers like him. The film then shows the behind-the-scenes production of the broadcast, including voice actors, radio technicians and vintage wireless sets.

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Collection

In ACMI's collection

Credits

director

Tony Doogood

production company

Victoria. Dept. of Agriculture

Duration

00:04:24:00

Production places
Australia
Production dates
c. 1950s

Appears in

Group of items

Agricultural Collection

Explore

Collection metadata

ACMI Identifier

B2004098

Sound/audio

Sound

Colour

Colour

Holdings

16mm film; Master

MOV file ProRes4444; Digital Preservation Master - overscan

MOV file ProRes4444; Digital Preservation Master - presentation

MPEG-4 Digital File; ACMI Digital Access Copy - overscan

MPEG-4 Digital File; ACMI Digital Access Copy - presentation

MPEG-4 Digital File; ACMI External Digital Access Copy

Please note: this archive is an ongoing body of work. Sometimes the credit information (director, year etc) isn’t available so these fields may be left blank; we are progressively filling these in with further research.

Cite this work on Wikipedia

If you would like to cite this item, please use the following template: {{cite web |url=https://acmi.net.au/works/119301--the-voice-of-agriculture/ |title=The Voice of Agriculture |author=Australian Centre for the Moving Image |access-date=6 May 2024 |publisher=Australian Centre for the Moving Image}}