Get heelers they said it will be fun they said...

08 NOV 2021

Film

This video features in a responsive display in the museum that presents the moments, stories and memes capturing the zeitgeist by going viral on the internet.

Covid-19 lockdowns prompted many people to get a puppy – but not everyone was ready for the energy bomb of a heeler in their life! This viral video uses the phrasal meme template “X, they said”, which allows people to substitute the X (in this case, heeler puppies) with whatever supposedly fun or simple situation happens to backfire on them. As Know Your Meme outlines, this meme template originated in Warcraft 2 with footmen who would say, “‘Join the army!’, they said. ‘See the world!’, they said… I’d rather be sailing.”

Of course, as this video from @MerielMyers's Twitter stream proves, the original viral stars of the internet - cats - can also use this meme template

Related works

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How to watch

This work has been digitised but due to rights and access requirements can only be viewed onsite at ACMI over WiFi or by an access request.

Collection

Not in ACMI's collection

Previously on display

3 December 2021

ACMI: Gallery 1

Credits

creator

Sandra Jenkins

Production dates
08 NOV 2021

Collection metadata

ACMI Identifier

Curatorial section

The Story of the Moving Image → Moving Minds → MM-09. Catch of the Day

Object Types

Moving image file/Digital

Materials

Digital screen recording from @sandrastevenjenkins20's Tiktok feed

Collected

286 times

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Cite this work on Wikipedia

If you would like to cite this item, please use the following template: {{cite web |url=https://acmi.net.au/works/119729--get-heelers-they-said-it-will-be-fun-they-said/ |title=Get heelers they said it will be fun they said... |author=Australian Centre for the Moving Image |access-date=6 May 2025 |publisher=Australian Centre for the Moving Image}}