“We will adopt your baby”

This video features in a responsive display in the museum that presents the moments, stories and memes capturing the zeitgeist by going viral on the internet.

This week the US Supreme Court overturned the landmark Roe v Wade ruling. Social media is awash with protests, political speeches, resource sharing – and memes – both in support and opposition to the controversial ruling. ‘We will adopt your baby’ is a phrase that started as a slogan on pro-life counter-protest signs. It’s quickly become a meme deriding the response of some conservatives who propose adoption as an alternative to abortion.

TikTok users like @tacobelldollamenu use cynical humour to expose what they see as the failing of this rhetoric, while others used the meme’s visibility to point out that many children in America’s foster system are in need.