Head of Instagram scrambles after backlash

United States, 26 JUL 2022

Film On display

This video features in a responsive display in the museum that presents the moments, stories and memes capturing the zeitgeist by going viral on the internet.

Instagram has been trialing some new features for video content - and they have not been well received. Following criticism from some high profile celebrities, ranging from Kylie Jenner to Roxane Gay, Head of Instagram Adam Mosseri posted a defense of the platform’s perceived pivot to video, euphemistically acknowledging the changes as “not yet good”. Mosseri seems worried, and he’s right to be: Jenner, who has 361 million Instagram followers, is not averse to exerting her influence. In 2018 her criticism of a Snapchat update caused the company to lose US$1.3billion in market value, and they quickly withdrew several changes.

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How to watch

This work has been digitised but due to rights and access requirements can only be viewed onsite at ACMI over WiFi or by an access request.

Collection

Not in ACMI's collection

Credits

creator

Adam Mosseri

Production places
United States
Production dates
26 JUL 2022

Collection metadata

ACMI Identifier

Curatorial section

The Story of the Moving Image → Moving Minds → MM-09. Catch of the Day → MM-09-C01

Measurements

2 minutes 27 seconds

Object Types

Moving image file/Digital

Materials

Digital screen recording of @mosseri's Instagram post

Collected

1858 times

Please note: this archive is an ongoing body of work. Sometimes the credit information (director, year etc) isn’t available so these fields may be left blank; we are progressively filling these in with further research.

Cite this work on Wikipedia

If you would like to cite this item, please use the following template: {{cite web |url=https://acmi.net.au/works/120396--head-of-instagram-scrambles-after-backlash/ |title=Head of Instagram scrambles after backlash |author=Australian Centre for the Moving Image |access-date=6 May 2025 |publisher=Australian Centre for the Moving Image}}