This video features in a responsive display in the museum that presents the moments, stories and memes capturing the zeitgeist by going viral on the internet.
Is Kamala Harris brat? Two weeks before President Joe Biden endorsed Harris as his successor in the US election, @ryanlong03 made this viral video. Introducing a remix of Harris’ joyful moments with a lime green overlay and the fuzzy font of Charlie Xcx’s album brat, the video edit infused the Harris campaign with meme magic. Charlie Xcx retweeted it, her caption confirming “Kamala IS brat”, with the video gaining over 4.3 million views and proving that Harris exists in the context of the internet.
why did I stay up till 3am making a von dutch brat coconut tree edit featuring kamala harris and why can’t I stop watching it on repeat pic.twitter.com/hqcmerD1Pb
— ryan (@ryanlong03) July 3, 2024
Harris’ campaign team quickly embraced this online phenomenon. It adopted the brat aesthetic, changing the colour of Kamala HQ on the X account to lime green and using the same pixelated font as the brat album. The team even wore T-shirts with the same look.
It’s the perfect Venn diagram of internet culture, pop music and politics.
Let’s see if Harris will announce a potential presidential victory with the hook from the song, “I’m your number one!”
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This work has been digitised and can be viewed in the display above.
Collection
Not in ACMI's collection
Credits
Collection metadata
ACMI Identifier
Curatorial section
The Story of the Moving Image → Moving Minds → MM-09. Catch of the Day
Measurements
1:39
Object Types
Moving image file/Digital
Materials
digital screen recording of @ryanlong03's Twitter/X stream