Episode of Series “Is this your career series”.
Explores the structure of an advertising agency, looking at the roles of account executives, researchers, commercial artists, copywriters, photographers, production and media planners. By following the process of an advertising campaign, the skills and collaboration required within each section of an agency are highlighted.
How to watch
Collection
In ACMI's collection
Credits
Collection metadata
ACMI Identifier
000148
Language
English
Subject categories
Advertising, Film, Journalism, Mass Media & TV → Advertising
Agriculture, Business, Commerce & Industry → Career development
Agriculture, Business, Commerce & Industry → Career education
Agriculture, Business, Commerce & Industry → Management
Agriculture, Business, Commerce & Industry → Vocational guidance
Crafts & Visual Arts → Commercial art
Economics, Philosophy, Politics, Religion & Sociology → Advertising
Education, Instruction, Teaching & Schools → Career development
Education, Instruction, Teaching & Schools → Career education
Education, Instruction, Teaching & Schools → Vocational guidance
Sound/audio
Sound
Colour
Black and White
Holdings
16mm film; Access Print (Section 1)