Episode of Series “Marketing”.
Many new products sink without a trace as soon as they are launched on the market. A case history of success and failure shows how the risks can be minimised. Part of a marketing series which highlights, in this film, the market research, the development of new products, advertising, selling and distribution.
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How to watch
Collection
In ACMI's collection
Credits
Collection metadata
ACMI Identifier
320233
Language
English
Subject categories
Advertising, Film, Journalism, Mass Media & TV → Advertising
Agriculture, Business, Commerce & Industry → Commercial products
Agriculture, Business, Commerce & Industry → Management
Agriculture, Business, Commerce & Industry → Marketing
Agriculture, Business, Commerce & Industry → Marketing - Management
Agriculture, Business, Commerce & Industry → Selling
Documentary → Documentary films - Great Britain
Economics, Philosophy, Politics, Religion & Sociology → Advertising
Sound/audio
Sound
Colour
Black and White
Holdings
16mm film; Access Print (Section 1)