Birth of a new product

United Kingdom, 1968

Film
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Episode of Series “Marketing”.
Many new products sink without a trace as soon as they are launched on the market. A case history of success and failure shows how the risks can be minimised. Part of a marketing series which highlights, in this film, the market research, the development of new products, advertising, selling and distribution.

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Credits

producer

Tony Matthews

production company

BBC-TV

Duration

00:31:00:00

Production places
United Kingdom
Production dates
1968

Appears in

Marketing

Group of items

Marketing

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Collection metadata

ACMI Identifier

320233

Language

English

Subject categories

Advertising, Film, Journalism, Mass Media & TV → Advertising

Agriculture, Business, Commerce & Industry → Commercial products

Agriculture, Business, Commerce & Industry → Management

Agriculture, Business, Commerce & Industry → Marketing

Agriculture, Business, Commerce & Industry → Marketing - Management

Agriculture, Business, Commerce & Industry → Selling

Documentary

Documentary → Documentary films - Great Britain

Economics, Philosophy, Politics, Religion & Sociology → Advertising

Educational & Instructional

Educational & Instructional → Instructional

Short films

Short films → Short films - Great Britain

Sound/audio

Sound

Colour

Black and White

Holdings

16mm film; Access Print (Section 1)

Please note: this archive is an ongoing body of work. Sometimes the credit information (director, year etc) isn’t available so these fields may be left blank; we are progressively filling these in with further research.

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If you would like to cite this item, please use the following template: {{cite web |url=https://acmi.net.au/works/65457--birth-of-a-new-product/ |title=Birth of a new product |author=Australian Centre for the Moving Image |access-date=23 March 2023 |publisher=Australian Centre for the Moving Image}}