The Bronswick affair

Canada, 1978

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A very funny yet deadly serious film, The Bronswick Affair, demonstrates the effectiveness of advertising in motivating people to buy products they don’t need. It entertains through the comic appeal of its characters and the baroque situations they fall prey to. It also lays bare some facts about the excesses of consumerism prompted by a steady flow of commercials. Nine awards including Chicago; New York; Yorkton; Columbus; Melbourne.

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Collection

In ACMI's collection

Credits

co-director

Andre Leduc

Robert Awad

producer

Rene Jodoin

production company

National Film Board of Canada

Duration

00:24:00:00

Production places

Canada

Production dates

1978

Collection metadata

ACMI Identifier

001521

Language

English

Subject categories

Advertising, Film, Journalism, Mass Media & TV → Film festivals - Australia - Melbourne - Awards

Advertising, Film, Journalism, Mass Media & TV → Film festivals - United States - Chicago - Awards

Advertising, Film, Journalism, Mass Media & TV → Film festivals - United States - New York - Awards

Advertising, Film, Journalism, Mass Media & TV → Television

Advertising, Film, Journalism, Mass Media & TV → Television advertising

Agriculture, Business, Commerce & Industry → Consumer behavior

Agriculture, Business, Commerce & Industry → Consumers

Animation

Animation → Animated films - Canada

Comedy

Economics, Philosophy, Politics, Religion & Sociology → Advertising - Social aspects

Economics, Philosophy, Politics, Religion & Sociology → Consumer behavior

Food, Health, Lifestyle, Medicine, Psychology & Safety → Consumers

Television

Sound/audio

Sound

Colour

Holdings

16mm film; Access Print (Section 1)

16mm film; Limited Access Print (Section 2)

Please note: this archive is an ongoing body of work. Sometimes the credit information (director, year etc) isn’t available so these fields may be left blank; we are progressively filling these in with further research.

Cite this work on Wikipedia

If you would like to cite this item, please use the following template: {{cite web |url=https://acmi.net.au/works/65639--the-bronswick-affair/ |title=The Bronswick affair |author=Australian Centre for the Moving Image |access-date=18 July 2025 |publisher=Australian Centre for the Moving Image}}