The Hard sell

United Kingdom, 1968

Film
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Episode of Series “Small Business”.
How can the smaller firm make money from better marketing? Interviews with business and marketing experts establish several valuable selling approaches. Stresses the importance of making the right product, and keeping production and sales in step. Includes advice on both home and export sales. NB: Dated and “politically incorrect” in some segments.

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Credits

producer

Tony Matthews

director

Paul Ellis

production company

BBC-TV

Duration

00:29:05:00

Production places
United Kingdom
Production dates
1968

Appears in

Small Business

Group of items

Small Business

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Collection metadata

ACMI Identifier

321169

Language

English

Subject categories

Agriculture, Business, Commerce & Industry → Export marketing

Agriculture, Business, Commerce & Industry → Management

Agriculture, Business, Commerce & Industry → Marketing - Management

Agriculture, Business, Commerce & Industry → Production management

Agriculture, Business, Commerce & Industry → Sales management

Agriculture, Business, Commerce & Industry → Selling

Agriculture, Business, Commerce & Industry → Small business

Documentary

Documentary → Documentary films - Great Britain

Short films

Short films → Short films - Great Britain

Sound/audio

Sound

Colour

Black and White

Holdings

16mm film; Access Print (Section 1)

Please note: this archive is an ongoing body of work. Sometimes the credit information (director, year etc) isn’t available so these fields may be left blank; we are progressively filling these in with further research.

Cite this work on Wikipedia

If you would like to cite this item, please use the following template: {{cite web |url=https://acmi.net.au/works/68315--the-hard-sell/ |title=The Hard sell |author=Australian Centre for the Moving Image |access-date=29 May 2023 |publisher=Australian Centre for the Moving Image}}