Marketing in action

Unknown, 1968

Film
Please note

Sorry, we don't have images or video for this item.

Episode of Series “Marketing”.
An account of the competition (suitably cut-throat) in the shaving market over the past few years. taking part are the top marketing men of the razor-blade and electric shaver industries. Wet versus dry, stainless verus non-stainless, Davids versus Goliaths. They form an ideal framework for an introduction to modern marketing in action.

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Collection

In ACMI's collection

Credits

producer

Tony Matthews

production company

BBC-TV

Duration

00:28:00:00

Production places
Unknown
Production dates
1968

Appears in

Marketing

Group of items

Marketing

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Collection metadata

ACMI Identifier

006778

Language

English

Subject categories

Advertising, Film, Journalism, Mass Media & TV → Advertising

Agriculture, Business, Commerce & Industry → Marketing

Documentary

Economics, Philosophy, Politics, Religion & Sociology → Advertising

Food, Health, Lifestyle, Medicine, Psychology & Safety → Beauty, Personal

Short films

Sound/audio

Sound

Colour

Black and White

Holdings

16mm film; Access Print (Section 1)

Please note: this archive is an ongoing body of work. Sometimes the credit information (director, year etc) isn’t available so these fields may be left blank; we are progressively filling these in with further research.

Cite this work on Wikipedia

If you would like to cite this item, please use the following template: {{cite web |url=https://acmi.net.au/works/70159--marketing-in-action/ |title=Marketing in action |author=Australian Centre for the Moving Image |access-date=11 July 2025 |publisher=Australian Centre for the Moving Image}}