Public relations

United States, 1948

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Through the many changes in American life in the past twenty-five years, a new profession has come into being - the practice of public relations. Good public relations in business has become of prime importance and it is the public relations counsellor who is charged with the task of maintaining sound inter-relations of business, government, labour, and the public. This film discusses the advertising and other manifestations of this phase of modern business and presents some of the leaders in the field.







Black and White

ACMI Identifier


Subject categories

Advertising, Film, Journalism, Mass Media & TV → Advertising

Advertising, Film, Journalism, Mass Media & TV → Public relations

Agriculture, Business, Commerce & Industry → Business

Agriculture, Business, Commerce & Industry → Public relations

Archival, Cinemagazines & Newsreels

Archival, Cinemagazines & Newsreels → Archival materials

Archival, Cinemagazines & Newsreels → Newsreels - United States

Economics, Philosophy, Politics, Religion & Sociology → Advertising

Short films

Short films → Short films - United States




16mm film; Access Print (Section 1)

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