Public relations

United States, 1948

Film
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Through the many changes in American life in the past twenty-five years, a new profession has come into being - the practice of public relations. Good public relations in business has become of prime importance and it is the public relations counsellor who is charged with the task of maintaining sound inter-relations of business, government, labour, and the public. This film discusses the advertising and other manifestations of this phase of modern business and presents some of the leaders in the field.

Credits

Language

English

Duration

00:16:00:00

Colour

Black and White

ACMI Identifier

27645

Subject categories

Advertising, Film, Journalism, Mass Media & TV → Advertising

Advertising, Film, Journalism, Mass Media & TV → Public relations

Agriculture, Business, Commerce & Industry → Business

Agriculture, Business, Commerce & Industry → Public relations

Archival, Cinemagazines & Newsreels

Archival, Cinemagazines & Newsreels → Archival materials

Archival, Cinemagazines & Newsreels → Newsreels - United States

Economics, Philosophy, Politics, Religion & Sociology → Advertising

Short films

Short films → Short films - United States

Sound/audio

Sound

Holdings

16mm film; Access Print (Section 1)

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Cite this work

If you would like to cite this item, please use the following template: {{cite web |url=https://acmi.net.au/works/71948--public-relations/ |title=Public relations |author=Australian Centre for the Moving Image |access-date=28 January 2021 |publisher=Australian Centre for the Moving Image}}