Shine, Sir!

United Kingdom, c. 1914

Film

An early advertising film, using animation, which promotes Australian made Kiwi boot and shoe polish and a fair capitalist system that allows for the initiative of youngsters. The ‘Imperial Hotel’ is left short staffed during World War I. Two young boys apply for the position of boot boys, but lament that they can’t clean boots. An Australian soldier, overhearing their conversation, offers each of them a tin of Kiwi boot polish which has impressive results and secures employment for them at the hotel.

Last on display

ACMI Viewing Booths

Credits

production company

Kiwi Polish Company

The London Press Exchange

Duration

00:07:15:00

Colour

Black and White

ACMI Identifier

28478

Languages

English

No spoken word

Audience classification

Mediatheque - all ages (ACMI classified)

Subject categories

Advertising

Advertising, Film, Journalism, Mass Media & TV → Advertising

Advertising, Film, Journalism, Mass Media & TV → Propaganda

Agriculture, Business, Commerce & Industry → Cleaning

Agriculture, Business, Commerce & Industry → Commercial products

Animation

Animation → Animated films - Great Britain

Archival, Cinemagazines & Newsreels

Archival, Cinemagazines & Newsreels → Archival materials

Armed Forces, Military, War & Weapons → Children and war

Armed Forces, Military, War & Weapons → World War, 1914-1918

Armed Forces, Military, War & Weapons → World War, 1914-1918 - Propaganda

Economics, Philosophy, Politics, Religion & Sociology → Advertising

Economics, Philosophy, Politics, Religion & Sociology → Children - Employment

Economics, Philosophy, Politics, Religion & Sociology → Propaganda

Food, Health, Lifestyle, Medicine, Psychology & Safety → Cleaning

History → Propaganda

History → World War, 1914-1918 - Propaganda

Sound/audio

Silent

Holdings

16mm film; Limited Access Print (Section 2)

16mm film; Access Print (Section 1)

MOV file H264; NFSA Digital Access Copy

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Cite this work

If you would like to cite this item, please use the following template: {{cite web |url=https://acmi.net.au/works/72765--shine-sir/ |title=Shine, Sir! |author=Australian Centre for the Moving Image |access-date=25 January 2021 |publisher=Australian Centre for the Moving Image}}