The Six billion $$$ sell

United States, 1976

TV show
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A combination of comedy, animation and an original pop theme song are used to expose the questionable techniques of TV commercials. Aims to make viewers aware of how advertising can influence attitudes, values and expectations and helps consumers develop a healthy scepticism about advertising. Illustrations of persuasive advertising techniques include promises, giveaways, star endorsements, word games and branch loyalty. Features Billy Crystal.

Credits

producer/director

Carole Kahn

production company

Consumer Reports Films

Language

English

Duration

00:15:38:00

Colour

Colour

ACMI Identifier

28578

Subject categories

Advertising, Film, Journalism, Mass Media & TV → Advertising

Advertising, Film, Journalism, Mass Media & TV → Marketing channels

Advertising, Film, Journalism, Mass Media & TV → Television

Advertising, Film, Journalism, Mass Media & TV → Television - Psychological aspects

Advertising, Film, Journalism, Mass Media & TV → Television advertising

Advertising, Film, Journalism, Mass Media & TV → Television viewers

Agriculture, Business, Commerce & Industry → Consumer behavior

Agriculture, Business, Commerce & Industry → Consumer protection

Agriculture, Business, Commerce & Industry → Marketing channels

Economics, Philosophy, Politics, Religion & Sociology → Advertising

Economics, Philosophy, Politics, Religion & Sociology → Advertising - Social aspects

Economics, Philosophy, Politics, Religion & Sociology → Consumer behavior

Economics, Philosophy, Politics, Religion & Sociology → Consumer protection

Education, Instruction, Teaching & Schools → Consumer education

Educational & Instructional

Educational & Instructional → Instructional

Television

Sound/audio

Sound

Holdings

16mm film; Preservation Print (Section 5)

16mm film; Access Print (Section 1)

16mm film; Limited Access Print (Section 2)

Please note: this archive is an ongoing body of work. Sometimes the credit information (director, year etc) isn’t available so these fields may be left blank; we are progressively filling these in with further research.

Cite this work

If you would like to cite this item, please use the following template: {{cite web |url=https://acmi.net.au/works/72863--the-six-billion-sell/ |title=The Six billion $$$ sell |author=Australian Centre for the Moving Image |access-date=20 January 2021 |publisher=Australian Centre for the Moving Image}}