The Six billion $$$ sell

United States, 1976

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A combination of comedy, animation and an original pop theme song are used to expose the questionable techniques of TV commercials. Aims to make viewers aware of how advertising can influence attitudes, values and expectations and helps consumers develop a healthy scepticism about advertising. Illustrations of persuasive advertising techniques include promises, giveaways, star endorsements, word games and branch loyalty. Features Billy Crystal.

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Collection

In ACMI's collection

Credits

producer/director

Carole Kahn

production company

Consumer Reports Films

Duration

00:15:38:00

Production places

United States

Production dates

1976

Collection metadata

ACMI Identifier

009863

Language

English

Subject categories

Advertising, Film, Journalism, Mass Media & TV → Advertising

Advertising, Film, Journalism, Mass Media & TV → Marketing channels

Advertising, Film, Journalism, Mass Media & TV → Television

Advertising, Film, Journalism, Mass Media & TV → Television - Psychological aspects

Advertising, Film, Journalism, Mass Media & TV → Television advertising

Advertising, Film, Journalism, Mass Media & TV → Television viewers

Agriculture, Business, Commerce & Industry → Consumer behavior

Agriculture, Business, Commerce & Industry → Consumer protection

Agriculture, Business, Commerce & Industry → Marketing channels

Economics, Philosophy, Politics, Religion & Sociology → Advertising

Economics, Philosophy, Politics, Religion & Sociology → Advertising - Social aspects

Economics, Philosophy, Politics, Religion & Sociology → Consumer behavior

Economics, Philosophy, Politics, Religion & Sociology → Consumer protection

Education, Instruction, Teaching & Schools → Consumer education

Educational & Instructional

Educational & Instructional → Instructional

Television

Sound/audio

Sound

Colour

Holdings

16mm film; Preservation Print (Section 5)

16mm film; Access Print (Section 1)

16mm film; Limited Access Print (Section 2)

Please note: this archive is an ongoing body of work. Sometimes the credit information (director, year etc) isn’t available so these fields may be left blank; we are progressively filling these in with further research.

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If you would like to cite this item, please use the following template: {{cite web |url=https://acmi.net.au/works/72863--the-six-billion-sell/ |title=The Six billion $$$ sell |author=Australian Centre for the Moving Image |access-date=7 July 2025 |publisher=Australian Centre for the Moving Image}}