A combination of comedy, animation and an original pop theme song are used to expose the questionable techniques of TV commercials. Aims to make viewers aware of how advertising can influence attitudes, values and expectations and helps consumers develop a healthy scepticism about advertising. Illustrations of persuasive advertising techniques include promises, giveaways, star endorsements, word games and branch loyalty. Features Billy Crystal.
Credits
Collection metadata
ACMI Identifier
28578
Language
English
Subject categories
Advertising, Film, Journalism, Mass Media & TV → Advertising
Advertising, Film, Journalism, Mass Media & TV → Marketing channels
Advertising, Film, Journalism, Mass Media & TV → Television
Advertising, Film, Journalism, Mass Media & TV → Television - Psychological aspects
Advertising, Film, Journalism, Mass Media & TV → Television advertising
Advertising, Film, Journalism, Mass Media & TV → Television viewers
Agriculture, Business, Commerce & Industry → Consumer behavior
Agriculture, Business, Commerce & Industry → Consumer protection
Agriculture, Business, Commerce & Industry → Marketing channels
Economics, Philosophy, Politics, Religion & Sociology → Advertising
Economics, Philosophy, Politics, Religion & Sociology → Advertising - Social aspects
Economics, Philosophy, Politics, Religion & Sociology → Consumer behavior
Economics, Philosophy, Politics, Religion & Sociology → Consumer protection
Education, Instruction, Teaching & Schools → Consumer education
Educational & Instructional
Educational & Instructional → Instructional
Television
Sound/audio
Sound
Colour
Colour
Holdings
16mm film; Preservation Print (Section 5)
16mm film; Access Print (Section 1)
16mm film; Limited Access Print (Section 2)