Soopergoop

United States, 1975

TV show
Please note

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Rodney, a raffish cat, is an actor in an animated TV commercial who proudly reveals the process of promoting ‘Soopergoop’, a new breakfast cereal. The commercial aims and selling techniques which are used are revealed in a most amusing manner. Shows how children are exploited by appealing to their desires and how they are manipulated to persuade their parents to buy the fictitious breakfast cereal “Soopergoop”. Suitable for upper primary and secondary levels

Credits

director

Charles Swenson

production company

Churchill Films

Language

English

Duration

00:13:00:00

Colour

Colour

ACMI Identifier

28731

Subject categories

Advertising, Film, Journalism, Mass Media & TV → Advertising

Advertising, Film, Journalism, Mass Media & TV → Television

Advertising, Film, Journalism, Mass Media & TV → Television - Psychological aspects

Advertising, Film, Journalism, Mass Media & TV → Television advertising

Advertising, Film, Journalism, Mass Media & TV → Television and children

Advertising, Film, Journalism, Mass Media & TV → Television and children - United States - Psychological aspects

Advertising, Film, Journalism, Mass Media & TV → Television viewers

Animation

Animation → Animated films - United States

Childrens Films

Childrens Films → Children 12+

Economics, Philosophy, Politics, Religion & Sociology → Advertising

Economics, Philosophy, Politics, Religion & Sociology → Advertising - Social aspects

Economics, Philosophy, Politics, Religion & Sociology → Ethics

Economics, Philosophy, Politics, Religion & Sociology → Exploitation - Psychological aspects

Educational & Instructional

Educational & Instructional → Instructional

Family, Gender Identity, Relationships & Sexuality → Exploitation - Psychological aspects

Family, Gender Identity, Relationships & Sexuality → Manipulative behavior

Food, Health, Lifestyle, Medicine, Psychology & Safety → Manipulative behavior

Television

Sound/audio

Sound

Holdings

16mm film; Limited Access Print (Section 2)

16mm film; Preservation Print (Section 5)

16mm film; Access Print (Section 1)

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Cite this work

If you would like to cite this item, please use the following template: {{cite web |url=https://acmi.net.au/works/73014--soopergoop/ |title=Soopergoop |author=Australian Centre for the Moving Image |access-date=19 January 2021 |publisher=Australian Centre for the Moving Image}}