Rodney, a raffish cat, is an actor in an animated TV commercial who proudly reveals the process of promoting ‘Soopergoop’, a new breakfast cereal. The commercial aims and selling techniques which are used are revealed in a most amusing manner. Shows how children are exploited by appealing to their desires and how they are manipulated to persuade their parents to buy the fictitious breakfast cereal “Soopergoop”. Suitable for upper primary and secondary levels
How to watch
Collection
In ACMI's collection
Credits
Collection metadata
ACMI Identifier
322759
Language
English
Subject categories
Advertising, Film, Journalism, Mass Media & TV → Advertising
Advertising, Film, Journalism, Mass Media & TV → Television
Advertising, Film, Journalism, Mass Media & TV → Television - Psychological aspects
Advertising, Film, Journalism, Mass Media & TV → Television advertising
Advertising, Film, Journalism, Mass Media & TV → Television and children
Advertising, Film, Journalism, Mass Media & TV → Television and children - United States - Psychological aspects
Advertising, Film, Journalism, Mass Media & TV → Television viewers
Animation
Animation → Animated films - United States
Childrens Films
Childrens Films → Children 12+
Economics, Philosophy, Politics, Religion & Sociology → Advertising
Economics, Philosophy, Politics, Religion & Sociology → Advertising - Social aspects
Economics, Philosophy, Politics, Religion & Sociology → Ethics
Economics, Philosophy, Politics, Religion & Sociology → Exploitation - Psychological aspects
Educational & Instructional
Educational & Instructional → Instructional
Family, Gender Identity, Relationships & Sexuality → Exploitation - Psychological aspects
Family, Gender Identity, Relationships & Sexuality → Manipulative behavior
Food, Health, Lifestyle, Medicine, Psychology & Safety → Manipulative behavior
Television
Sound/audio
Sound
Colour
Colour
Holdings
16mm film; Limited Access Print (Section 2)
16mm film; Preservation Print (Section 5)
16mm film; Access Print (Section 1)