The Things people want

Demonstrates how to sell in a competitive market with emphasis on the importance of product knowledge, creating the desire to own, getting the decision to buy and delivery of service or product. Six primary buyer’s interests are listed: comfort, safety, economy, performance, durability and appearance.

Credits

production company

Jam Handy Organization

producer

Jamison Handy

Duration

00:20:00:00

Production places

United States

Production dates

1948

Collection metadata

ACMI Identifier

010799

Language

English

Subject categories

Agriculture, Business, Commerce & Industry → Consumer behavior

Agriculture, Business, Commerce & Industry → Management

Agriculture, Business, Commerce & Industry → Marketing

Economics, Philosophy, Politics, Religion & Sociology → Consumer behavior

Educational & Instructional

Educational & Instructional → Instructional

Short films

Short films → Short films - United States

Sound/audio

Sound

Colour

Black and White

Holdings

16mm film; Limited Access Print (Section 2)

16mm film; Preservation Print (Section 5)

16mm film; Access Print (Section 1)

Please note: this archive is an ongoing body of work. Sometimes the credit information (director, year etc) isn’t available so these fields may be left blank; we are progressively filling these in with further research.

Cite this work on Wikipedia

If you would like to cite this item, please use the following template: {{cite web |url=https://acmi.net.au/works/73693--the-things-people-want/ |title=The Things people want |author=Australian Centre for the Moving Image |access-date=27 November 2021 |publisher=Australian Centre for the Moving Image}}

United States, 1948

Please note