Demonstrates how to sell in a competitive market with emphasis on the importance of product knowledge, creating the desire to own, getting the decision to buy and delivery of service or product. Six primary buyer’s interests are listed: comfort, safety, economy, performance, durability and appearance.
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Collection
In ACMI's collection
Credits
Collection metadata
ACMI Identifier
010799
Language
English
Subject categories
Agriculture, Business, Commerce & Industry → Consumer behavior
Agriculture, Business, Commerce & Industry → Management
Agriculture, Business, Commerce & Industry → Marketing
Economics, Philosophy, Politics, Religion & Sociology → Consumer behavior
Sound/audio
Sound
Colour
Black and White
Holdings
16mm film; Limited Access Print (Section 2)
16mm film; Preservation Print (Section 5)
16mm film; Access Print (Section 1)