The Things people want

United States, 1948

Film
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Demonstrates how to sell in a competitive market with emphasis on the importance of product knowledge, creating the desire to own, getting the decision to buy and delivery of service or product. Six primary buyer’s interests are listed: comfort, safety, economy, performance, durability and appearance.

Credits

producer

Jamison Handy

production company

Jam Handy Organization

Language

English

Duration

00:20:00:00

Colour

Black and White

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If you would like to cite this item, please use the following template: {{cite web |url=https://acmi.net.au/works/73693--the-things-people-want/ |title=The Things people want |author=Australian Centre for the Moving Image |access-date=17 April 2021 |publisher=Australian Centre for the Moving Image}}