Demonstrates how to sell in a competitive market with emphasis on the importance of product knowledge, creating the desire to own, getting the decision to buy and delivery of service or product. Six primary buyer’s interests are listed: comfort, safety, economy, performance, durability and appearance.
How to watch
In ACMI's collection
Black and White
16mm film; Limited Access Print (Section 2)
16mm film; Preservation Print (Section 5)
16mm film; Access Print (Section 1)