The Things people want

United States, 1948

Film
Please note

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Demonstrates how to sell in a competitive market with emphasis on the importance of product knowledge, creating the desire to own, getting the decision to buy and delivery of service or product. Six primary buyer’s interests are listed: comfort, safety, economy, performance, durability and appearance.

Credits

producer

Jamison Handy

production company

Jam Handy Organization

Language

English

Duration

00:20:00:00

Colour

Black and White

ACMI Identifier

29415

Subject categories

Agriculture, Business, Commerce & Industry → Consumer behavior

Agriculture, Business, Commerce & Industry → Management

Agriculture, Business, Commerce & Industry → Marketing

Economics, Philosophy, Politics, Religion & Sociology → Consumer behavior

Educational & Instructional

Educational & Instructional → Instructional

Short films

Short films → Short films - United States

Sound/audio

Sound

Holdings

16mm film; Limited Access Print (Section 2)

16mm film; Preservation Print (Section 5)

16mm film; Access Print (Section 1)

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Cite this work

If you would like to cite this item, please use the following template: {{cite web |url=https://acmi.net.au/works/73693--the-things-people-want/ |title=The Things people want |author=Australian Centre for the Moving Image |access-date=19 January 2021 |publisher=Australian Centre for the Moving Image}}