This is a recorded message [Widescreen]

Canada, 1973

Film
Please note

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Made up of hundreds of cut-out colour ads projected in fragmented, rapid succession, this animated film without words takes a critical look at the conditioning process that underlies consumerism in our world of materialism. Seductive advertising is seen as the main motivating force in shaping the desires, the needs and, to a large degree, the lives of modern men and women.

Credits

director
producer

Pierre Moretti

production company

National Film Board of Canada

Duration

00:10:10:00

Production places
Canada
Production dates
1973

Collection metadata

ACMI Identifier

29437

Language

English

Subject categories

Advertising, Film, Journalism, Mass Media & TV → Advertising

Agriculture, Business, Commerce & Industry → Consumer behavior

Animation

Animation → Animated films - Canada

Economics, Philosophy, Politics, Religion & Sociology → Advertising

Economics, Philosophy, Politics, Religion & Sociology → Consumer behavior

Economics, Philosophy, Politics, Religion & Sociology → Materialism

Economics, Philosophy, Politics, Religion & Sociology → Social psychology

Experimental

Experimental → Experimental films - Canada

Food, Health, Lifestyle, Medicine, Psychology & Safety → Conditioned response

Food, Health, Lifestyle, Medicine, Psychology & Safety → Social psychology

Short films

Short films → Short films - Canada

Sound/audio

Sound

Colour

Colour

Holdings

VHS; Access Print (Section 1)

16mm film; Access Print (Section 1)

Please note: this archive is an ongoing body of work. Sometimes the credit information (director, year etc) isn’t available so these fields may be left blank; we are progressively filling these in with further research.

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If you would like to cite this item, please use the following template: {{cite web |url=https://acmi.net.au/works/73715--this-is-a-recorded-message-widescreen/ |title=This is a recorded message [Widescreen] |author=Australian Centre for the Moving Image |access-date=31 July 2021 |publisher=Australian Centre for the Moving Image}}