Made up of hundreds of cut-out colour ads projected in fragmented, rapid succession, this animated film without words takes a critical look at the conditioning process that underlies consumerism in our world of materialism. Seductive advertising is seen as the main motivating force in shaping the desires, the needs and, to a large degree, the lives of modern men and women.
Credits
Collection metadata
ACMI Identifier
29437
Language
English
Subject categories
Advertising, Film, Journalism, Mass Media & TV → Advertising
Agriculture, Business, Commerce & Industry → Consumer behavior
Animation
Animation → Animated films - Canada
Economics, Philosophy, Politics, Religion & Sociology → Advertising
Economics, Philosophy, Politics, Religion & Sociology → Consumer behavior
Economics, Philosophy, Politics, Religion & Sociology → Materialism
Economics, Philosophy, Politics, Religion & Sociology → Social psychology
Experimental
Experimental → Experimental films - Canada
Food, Health, Lifestyle, Medicine, Psychology & Safety → Conditioned response
Food, Health, Lifestyle, Medicine, Psychology & Safety → Social psychology
Short films
Short films → Short films - Canada
Sound/audio
Sound
Colour
Colour
Holdings
VHS; Access Print (Section 1)
16mm film; Access Print (Section 1)