Eleven prize-winning television commercials, grouped according to their persuasive intent, provide an entertaining and informative look into the business of advertising. From automobiles to insurance, from cameras to cologne, these vignettes illustrate the manner in which products are promoted all over the world. With no narration other than that contained in the commercials, each segment speaks for itself. Through imaginative animation and creative dramatisation, these messages accomplish their purpose by entertaining, educating, informing, using seductive overtones, etc. Suitable for middle and upper secondary levels.
Our collection comprises over 40,000 moving image works, acquired and catalogued between the 1940s and early 2000s. As a result, some items may reflect outdated, offensive and possibly harmful views and opinions. ACMI is working to identify and redress such usages.
How to watch
In ACMI's collection
16mm film; Access Print (Section 1)
16mm film; Limited Access Print (Section 2)
16mm film; Preservation Print (Section 5)