It's as easy as selling candy to a baby

United States, 1970

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Examines the powerful influence of television in selling sugar-coated snack foods to children. One out of five commercials advertises food or beverage products. As well, medical experts document the health costs of these mesmerising messages to chilren, who as a result of sugar-rich diets, are suffering irreparable damage to their teeth. Suitable for upper primary and lower secondary levels.

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Collection

In ACMI's collection

Credits

production company

Action for Children's Television

Duration

00:11:02:00

Production places

United States

Production dates

1970

Collection metadata

ACMI Identifier

012662

Language

English

Subject categories

Advertising, Film, Journalism, Mass Media & TV → Television - Psychological aspects

Advertising, Film, Journalism, Mass Media & TV → Television advertising

Advertising, Film, Journalism, Mass Media & TV → Television and children

Advertising, Film, Journalism, Mass Media & TV → Television viewers

Agriculture, Business, Commerce & Industry → Convenience foods

Documentary

Documentary → Documentary films - United States

Education, Instruction, Teaching & Schools → Nutrition - Study and teaching

Educational & Instructional

Educational & Instructional → Educational films

Food, Health, Lifestyle, Medicine, Psychology & Safety → Children - Nutrition

Food, Health, Lifestyle, Medicine, Psychology & Safety → Convenience foods

Food, Health, Lifestyle, Medicine, Psychology & Safety → Health education

Food, Health, Lifestyle, Medicine, Psychology & Safety → Nutrition - Study and teaching

Food, Health, Lifestyle, Medicine, Psychology & Safety → Nutrition and dental health

Food, Health, Lifestyle, Medicine, Psychology & Safety → Teeth - Care and hygiene

Short films

Short films → Short films - United States

Sound/audio

Sound

Colour

Holdings

16mm film; Access Print (Section 1)

16mm film; Limited Access Print (Section 2)

Please note: this archive is an ongoing body of work. Sometimes the credit information (director, year etc) isn’t available so these fields may be left blank; we are progressively filling these in with further research.

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If you would like to cite this item, please use the following template: {{cite web |url=https://acmi.net.au/works/75308--its-as-easy-as-selling-candy-to-a-baby/ |title=It's as easy as selling candy to a baby |author=Australian Centre for the Moving Image |access-date=20 April 2024 |publisher=Australian Centre for the Moving Image}}