It's as easy as selling candy to a baby

United States, 1970

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Examines the powerful influence of television in selling sugar-coated snack foods to children. One out of five commercials advertises food or beverage products. As well, medical experts document the health costs of these mesmerising messages to chilren, who as a result of sugar-rich diets, are suffering irreparable damage to their teeth. Suitable for upper primary and lower secondary levels.


production company

Action for Children's Television







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