Does advertising pay?

United Kingdom, 1968

Film
Please note

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Episode of Series “Marketing”.
In 1965 British industry spent nearly 600 million pounds on advertising and sales promotion. Was the money well spent? Part of a series of films designed to present the theory and practice of modern marketing. Case histories of branded products (failures as well as successes) are given to illustrate particular market problems.

Credits

director

Alan Strowger

producer

Tony Matthews

production company

BBC-TV

Language

English

Duration

00:33:00:00

Colour

Black and White

ACMI Identifier

32436

Subject categories

Advertising, Film, Journalism, Mass Media & TV → Advertising

Advertising, Film, Journalism, Mass Media & TV → Marketing channels

Agriculture, Business, Commerce & Industry → Industries - Great Britain

Agriculture, Business, Commerce & Industry → Marketing

Agriculture, Business, Commerce & Industry → Marketing - Management

Agriculture, Business, Commerce & Industry → Marketing channels

Agriculture, Business, Commerce & Industry → Product management

Agriculture, Business, Commerce & Industry → Sales promotion

Agriculture, Business, Commerce & Industry → Selling

Economics, Philosophy, Politics, Religion & Sociology → Advertising

Education, Instruction, Teaching & Schools → Management - Study and teaching

Educational & Instructional

Educational & Instructional → Educational films

Short films

Short films → Short films - Great Britain

Sound/audio

Sound

Holdings

16mm film; Access Print (Section 1)

Please note: this archive is an ongoing body of work. Sometimes the credit information (director, year etc) isn’t available so these fields may be left blank; we are progressively filling these in with further research.

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If you would like to cite this item, please use the following template: {{cite web |url=https://acmi.net.au/works/76672--does-advertising-pay/ |title=Does advertising pay? |author=Australian Centre for the Moving Image |access-date=15 January 2021 |publisher=Australian Centre for the Moving Image}}