Episode of Series “Marketing”.
In 1965 British industry spent nearly 600 million pounds on advertising and sales promotion. Was the money well spent? Part of a series of films designed to present the theory and practice of modern marketing. Case histories of branded products (failures as well as successes) are given to illustrate particular market problems.
How to watch
In ACMI's collection
Black and White
16mm film; Access Print (Section 1)