Episode of Series “Marketing”.
In 1965 British industry spent nearly 600 million pounds on advertising and sales promotion. Was the money well spent? Part of a series of films designed to present the theory and practice of modern marketing. Case histories of branded products (failures as well as successes) are given to illustrate particular market problems.
How to watch
Collection
In ACMI's collection
Credits
Collection metadata
ACMI Identifier
014742
Language
English
Subject categories
Advertising, Film, Journalism, Mass Media & TV → Advertising
Advertising, Film, Journalism, Mass Media & TV → Marketing channels
Agriculture, Business, Commerce & Industry → Industries - Great Britain
Agriculture, Business, Commerce & Industry → Marketing
Agriculture, Business, Commerce & Industry → Marketing - Management
Agriculture, Business, Commerce & Industry → Marketing channels
Agriculture, Business, Commerce & Industry → Product management
Agriculture, Business, Commerce & Industry → Sales promotion
Agriculture, Business, Commerce & Industry → Selling
Economics, Philosophy, Politics, Religion & Sociology → Advertising
Education, Instruction, Teaching & Schools → Management - Study and teaching
Sound/audio
Sound
Colour
Black and White
Holdings
16mm film; Access Print (Section 1)