Political spots

United States, 1981

TV show
Please note

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Episode of Series “Media Probes”.
Political advertising revealed as an elaborate form of product packaging: in the absence of meaningful debate, image is paramount. Discusses the role of television advertising. Examples are shown and discussed with the producers. Also examines the function of opinion polling in determining media strategies. Elementary guide to the reading of TV political promo spots. Also discusses the fact that two-thirds of campaigning funds are spent on television advertising. (16mm print is kinescope transfer from video original.)

Credits

co-producers/directors

Alan Goldberg

Mickey Lemle

production company

WQED

Lemle

Laybourne

Language

English

Duration

00:28:48:00

Colour

Colour

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