Political spots

United States, 1981

TV show
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Episode of Series “Media Probes”.
Political advertising revealed as an elaborate form of product packaging: in the absence of meaningful debate, image is paramount. Discusses the role of television advertising. Examples are shown and discussed with the producers. Also examines the function of opinion polling in determining media strategies. Elementary guide to the reading of TV political promo spots. Also discusses the fact that two-thirds of campaigning funds are spent on television advertising. (16mm print is kinescope transfer from video original.)

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Alan Goldberg

Mickey Lemle

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Production places
United States
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Appears in

Media Probes

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Media Probes


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If you would like to cite this item, please use the following template: {{cite web |url=https://acmi.net.au/works/77508--political-spots/ |title=Political spots |author=Australian Centre for the Moving Image |access-date=26 September 2023 |publisher=Australian Centre for the Moving Image}}