Charming promotional film extolling the virtues of gas cooking through a series of simple animations. Gender stereotypes are anachronistic, but innocent rather than patronising - intended audience was contemperaneous “housewives”. McLaren’s animations employ an economical graphic style strongly influenced by the art deco and industrial aesthetics of the day - as always, stiking and appealing. The last film Norman McLaren made in the United Kingdom.
Content notification
Our collection comprises over 40,000 moving image works, acquired and catalogued between the 1940s and early 2000s. As a result, some items may reflect outdated, offensive and possibly harmful views and opinions. ACMI is working to identify and redress such usages.
Learn more about our collection and our collection policy here. If you come across harmful content on our website that you would like to report, let us know.
How to watch
Collection
In ACMI's collection
Credits
Collection metadata
ACMI Identifier
323677
Language
English
Subject categories
Education, Instruction, Teaching & Schools → Gas - Heating and cooking
Food, Health, Lifestyle, Medicine, Psychology & Safety → Gas - Heating and cooking
Mathematics, Science & Technology → Gas - Heating and cooking
Sound/audio
Sound
Colour
Black and White
Holdings
16mm film; Access Print (Section 1)