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Advertising images have to be in sympathy with the brand they are selling otherwise the product may be rejected. This program shows how a new commercial was made to update the image of Levi jeans for the ‘80s.
Credits
producer
David Taft
production company
BBC
Language
English
Duration
00:30:00:00
Colour
Colour
ACMI Identifier
33962
Subject categories
Advertising, Film, Journalism, Mass Media & TV → Advertising
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If you would like to cite this item, please use the following template: {{cite web |url=https://acmi.net.au/works/78173--compelling-images-tefc/ |title=Compelling images (TEFC) |author=Australian Centre for the Moving Image |access-date=18 January 2021 |publisher=Australian Centre for the Moving Image}}