Advertising images have to be in sympathy with the brand they are selling otherwise the product may be rejected. This program shows how a new commercial was made to update the image of Levi jeans for the ‘80s.
Our collection comprises over 40,000 moving image works, acquired and catalogued between the 1940s and early 2000s. As a result, some items may reflect outdated, offensive and possibly harmful views and opinions. ACMI is working to identify and redress such usages.
How to watch
In ACMI's collection
U-Matic (low band); Access Print (Section 1)