Compelling images (TEFC)

Advertising images have to be in sympathy with the brand they are selling otherwise the product may be rejected. This program shows how a new commercial was made to update the image of Levi jeans for the ‘80s.

Content notification

Our collection comprises over 40,000 moving image works, acquired and catalogued between the 1940s and early 2000s. As a result, some items may reflect outdated, offensive and possibly harmful views and opinions. ACMI is working to identify and redress such usages.

Learn more about our collection and our collection policy here. If you come across harmful content on our website that you would like to report, let us know.

How to watch

This work has not been digitised and is currently unavailable to view online. It may be possible for approved reseachers to view onsite at ACMI.

Learn more about accessing our collection

Collection

In ACMI's collection

Credits

producer

David Taft

production company

BBC

Duration

00:30:00:00

Production places

United Kingdom

Production dates

1983

Collection metadata

ACMI Identifier

016689

Language

English

Subject categories

Advertising, Film, Journalism, Mass Media & TV → Advertising

Economics, Philosophy, Politics, Religion & Sociology → Advertising

Short films

Short films → Short films - Great Britain

Sound/audio

Sound

Colour

Holdings

U-Matic (low band); Access Print (Section 1)

Please note: this archive is an ongoing body of work. Sometimes the credit information (director, year etc) isn’t available so these fields may be left blank; we are progressively filling these in with further research.

Cite this work on Wikipedia

If you would like to cite this item, please use the following template: {{cite web |url=https://acmi.net.au/works/78173--compelling-images-tefc/ |title=Compelling images (TEFC) |author=Australian Centre for the Moving Image |access-date=12 July 2025 |publisher=Australian Centre for the Moving Image}}

United Kingdom, 1983

Please note