Cleans, Whitens and Brightens

A compilation representing a selection from hundreds of Australian advertisements shown in Victoria between the 1950s to the mid 1970s.

Content notification

Our collection comprises over 40,000 moving image works, acquired and catalogued between the 1940s and early 2000s. As a result, some items may reflect outdated, offensive and possibly harmful views and opinions. ACMI is working to identify and redress such usages.

Learn more about our collection and our collection policy here. If you come across harmful content on our website that you would like to report, let us know.

How to watch

This work has been digitised but due to rights and access requirements can only be viewed onsite at ACMI over WiFi or by an access request.

Collection

In ACMI's collection

Credits

production company

State Film Centre of Victoria

Duration

00:45:00:00

Production places

Australia

Production dates

1984

Collection metadata

ACMI Identifier

016781

Language

English

Subject categories

Advertising

Advertising, Film, Journalism, Mass Media & TV → Advertising

Advertising, Film, Journalism, Mass Media & TV → Advertising - Australia

Advertising, Film, Journalism, Mass Media & TV → Advertising - Australia - History

Advertising, Film, Journalism, Mass Media & TV → Television advertising

Agriculture, Business, Commerce & Industry → Advertising - Australia - History

Archival, Cinemagazines & Newsreels

Documentary

Economics, Philosophy, Politics, Religion & Sociology → Advertising

History → History

Short films

Short films → Short films - Australia

Sound/audio

Sound

Colour

Holdings

VHS; Access Print (Section 1)

Betamax; Access Print (Section 1)

MPEG-4 Digital File; ACMI Digital Access Copy - presentation

MOV file ProRes4444; Digital Preservation Master - presentation

Collected

1 times

Please note: this archive is an ongoing body of work. Sometimes the credit information (director, year etc) isn’t available so these fields may be left blank; we are progressively filling these in with further research.

Cite this work on Wikipedia

If you would like to cite this item, please use the following template: {{cite web |url=https://acmi.net.au/works/78235--cleans-whitens-and-brightens/ |title=Cleans, Whitens and Brightens |author=Australian Centre for the Moving Image |access-date=16 July 2025 |publisher=Australian Centre for the Moving Image}}

Australia, 1984