From the 1890s until the 1930s, early advertising frequently used images of industrial work to sell its products. Modern advertising, on the other hand, surrounds us with images of idealised homes and families, shopping and holidays, offering a world of consumerism in which work has become invisible. This film investigates the disappearance of work from advertising
Content notification
Our collection comprises over 40,000 moving image works, acquired and catalogued between the 1940s and early 2000s. As a result, some items may reflect outdated, offensive and possibly harmful views and opinions. ACMI is working to identify and redress such usages.
Learn more about our collection and our collection policy here. If you come across harmful content on our website that you would like to report, let us know.
How to watch
Collection
In ACMI's collection
Credits
Collection metadata
ACMI Identifier
016941
Language
English
Subject categories
Advertising, Film, Journalism, Mass Media & TV → Advertising
Advertising, Film, Journalism, Mass Media & TV → Mass media
Advertising, Film, Journalism, Mass Media & TV → Mass media - Influence
Agriculture, Business, Commerce & Industry → Consumer behavior
Agriculture, Business, Commerce & Industry → Consumers
Documentary → Documentary films - Great Britain
Economics, Philosophy, Politics, Religion & Sociology → Advertising
Economics, Philosophy, Politics, Religion & Sociology → Advertising - Social aspects
Economics, Philosophy, Politics, Religion & Sociology → Consumer behavior
Food, Health, Lifestyle, Medicine, Psychology & Safety → Consumers
Sound/audio
Sound
Colour
Colour
Holdings
16mm film; Access Print (Section 1)