Media Matters gives you the who, when, where and how of getting the media interested in your story and then tells you how to follow through. It also tells you how the media works. The kit comprises a video and comprehensive written guide covering ideas on how to package a story and make it interesting to the media and the audience. It is designed for individuals and voluntary groups involved in promoting fitness and healthy lifestyles in the community and can be used to publicise activities and attract membership. The video contains case studies of groups that have succeeded in getting coverage and interviews with working journalists.
Content notification
Our collection comprises over 40,000 moving image works, acquired and catalogued between the 1940s and early 2000s. As a result, some items may reflect outdated, offensive and possibly harmful views and opinions. ACMI is working to identify and redress such usages.
Learn more about our collection and our collection policy here. If you come across harmful content on our website that you would like to report, let us know.
How to watch
Collection
In ACMI's collection
Credits
Collection metadata
ACMI Identifier
304747
Language
English
Audience classification
G
Subject categories
Advertising, Film, Journalism, Mass Media & TV → Mass media
Advertising, Film, Journalism, Mass Media & TV → Mass media - Australia
Advertising, Film, Journalism, Mass Media & TV → Public relations
Agriculture, Business, Commerce & Industry → Public relations
Sound/audio
Sound
Colour
Colour
Holdings
VHS; Access Print (Section 1)