On target marketing: retailing and services; manufacturing

Australia, 1985

Film
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Marketing techniques are described and illustrated through a sequence of case studies which show how successful small business owners developed a marketing strategy which contributed to the growth and increased profitability of their businesses. This program takes examples of small businesses from the manufacturing, retail and service sectors.

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Collection

In ACMI's collection

Credits

director

Paul Humfress

producer

Tony Coyte

production company

Film Australia

Duration

00:36:00:00

Production places
Australia
Production dates
1985

Collection metadata

ACMI Identifier

305353

Language

English

Subject categories

Agriculture, Business, Commerce & Industry → Market segmentation

Agriculture, Business, Commerce & Industry → Marketing

Agriculture, Business, Commerce & Industry → Small business

Short films

Short films → Short films - Australia

Sound/audio

Sound

Colour

Colour

Holdings

VHS; Access Print (Section 1)

Please note: this archive is an ongoing body of work. Sometimes the credit information (director, year etc) isn’t available so these fields may be left blank; we are progressively filling these in with further research.

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If you would like to cite this item, please use the following template: {{cite web |url=https://acmi.net.au/works/84065--on-target-marketing-retailing-and-services-manufacturing/ |title=On target marketing: retailing and services; manufacturing |author=Australian Centre for the Moving Image |access-date=30 April 2025 |publisher=Australian Centre for the Moving Image}}