A motivational film presenting the problem of the retail salesman in reaching the buyer and gaining their confidence. Develops a technique in combatting the price argument by taking into consideration factors other thatn price only. Shows problems of the retail merchant in getting salesmen to conserve and plan their time. Illustrates with a number of articlea what is meant by ‘showmanship in selling’. Though not intended, this film presents an amusing stereotype of a 1940’s American saleman.
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How to watch
Collection
In ACMI's collection
Credits
Collection metadata
ACMI Identifier
311343
Language
English
Subject categories
Agriculture, Business, Commerce & Industry → Employee motivation
Agriculture, Business, Commerce & Industry → Retail trade
Agriculture, Business, Commerce & Industry → Sales personnel
Agriculture, Business, Commerce & Industry → Selling
Education, Instruction, Teaching & Schools → Employees - Training of
Sound/audio
Sound
Colour
Black and White
Holdings
16mm film; Access Print (Section 1)