In its appeals, the American Cancer Society has found that eight out of ten people will give money if properly approached. Here is shows how the successful first appeal of the Arizona section was run; from the recruiting of chairman and leaders, through publicity and education, to the vital face-to-face method of appeal.
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How to watch
Collection
In ACMI's collection
Credits
Collection metadata
ACMI Identifier
312977
Language
English
Subject categories
Economics, Philosophy, Politics, Religion & Sociology → Charities
Food, Health, Lifestyle, Medicine, Psychology & Safety → American Cancer Society
Sound/audio
Sound
Colour
Colour
Holdings
16mm film; Limited Access Print (Section 2)
16mm film; Access Print (Section 1)